You would be forgiven if you thought The Beats logo is just a red circle with the letter b inside it and, technically, it is. The second is with the yellow circle which is meant to show how the race only takes place in the daytime. A cyclist riding a bike on the O and R on “tour”. The Tour de France logo actually has 2 hidden meanings, the first is quite easy to spot. ![]() The arrow is said to connote forward direction, speed, and precision. This is supposed to show that you can buy anything on Amazon from A to Z.Īt first glance the FedEx logo seems quite straightforward but if you look in the negative space between the E and X there is a white arrow. The fact that the Amazon logo has an arrow on it is no secret, but if you actually look at the placement of the arrow you can see this it's pointing from A to Z. This was purposely done to signify that Google doesn’t play by the rules. Notice how the letters are all in primary colours, apart from green. On the surface, Google's logo appears very simple but it actually does have a meaning behind it. ![]() While we may think we understand some of the biggest businesses logos, a lot of them are not what they seem and for the following companies, there is more to their logo than meets the eye. Because of this, when designing a logo, it is important to get it right - especially for massive companies with recognisable logos. × The hidden meanings behind recognisable logosĪ company’s logo plays a significant role in how people view that particular brand.
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